Get Your First 20 Users Roadmap
A guided, step-by-step plan to go from 0 to 20 users, even if you have no audience or marketing experience.
✨ €29/month • Full platform access
What You'll Achieve
This playbook will guide you through proven strategies to reach your goals
New users
Get feedback & reviews
Skills You'll Master
Practical skills that you can apply immediately to grow your business
Playbook Structure
9 carefully designed phases to guide you step-by-step
Personal profile set-up
You'll be commenting and sending direct messages (dm's) soon, but people will check your profile before replying. If it looks empty, it kills trust. Setting up your personal account now makes sure you look real, credible, and relevant before outreach begins. It also lays the groundwork for your first posts in the next phase.
First public proof post
Public posts create instant social proof and let qualified prospects self-select into your beta. By using the generator you avoid blank-page paralysis and you don't need to worry about what to post.
Community Announcement Posts
Your ideal users already gather in niche communities and groups, openly discussing the exact problems your product solves. A sharp announcement here short-cuts cold outreach, turning warm curiosity into early traction and delivering public proof that the market wants what you're building.
Helpful Comment URL Drops
Publicly replying to "I-have-this-problem" type comments is a low-pressure way to show authority, help real people, and invite them in. No cold DMs, yet. It warms you up to outreach, proves demand in the open, and invites them to explore your solution.
Comment and connect lite
You've prepared your profile, posted publicly, interacted by commenting. The next step is directly reaching out to your target audience by using proven to work Direct Message (DM) sequences. Try not to overthink it and reach out. Most people won't reply, and that's normal. Your win is sending quality outreach.
Gather feedback & improve stickiness
You've built core functionality and seen initial usage, but before scaling or adding more features, you must validate your assumptions. Direct feedback uncovers hidden friction, pinpoints what truly delights users, and guides your roadmap with data rather than intuition.
First blog post
DMs and posts give quick hits, but a blog compounds, every search impression is free traffic forever. Shipping the first article builds the habit, lets Google start crawling your domain, and gives you evergreen material to repurpose on socials.
Create business accounts
Your personal profile proves you're real, but a branded handle builds legitimacy for cold prospects, partners, and future paid ads. Locking the usernames now prevents squatters and lets you start collecting brand followers while you focus on product.
First directory submission
Google trusts domains that other sites link to. Backlinks can move your website from "invisible" to "starting to rank," while the listing itself may drive a few curious clicks. Doing one now builds momentum without derailing product work and fast acquisition tasks.
Ready to Start This Playbook?
Join 96+ founders who are using this playbook to grow their business